Increasing Tongue Tie-Lip Tie Awareness

Maybe I was all wrong about how to increase awareness about tongue tie and lip tie.  My academic perspective, of course, thinks that we need to start with pediatricians, OB/GYN nurses, and lactation consultants.  Of course, that would be nice, but there are plenty of practicing pediatric dentists who have this knowledge.  

This morning as I was scrolling through my facebook feed, I saw this ad that a pediatric dentist placed in Charlotte, NC, shared originally by Carol Bowman Russell on the Tongue Tie Babies Facebook page:

Imagine if all the qualified (well-trained) pediatric dentists who are doing this work advertised their services -- that would probably do way more to quickly impact awareness than attempting to change the arcane system of academia from the back end.